© ORANGE AND PARTNERS.
© ORANGE AND PARTNERS.
Orange and Partners is a business and communication planning company founded in 2006.
Our beliefs can be summed up in a single phrase; “Surprise and Happiness”, the central concept of our corporate vison.
We strongly aspire to contribute to create our society full of surprise and happiness through our breakthrough idea.
Our works cover various business categories and, in addition to client projects, we are realizing our independent business with partner companies. Some of the innovative business plans are currently under incubation.
Our focus for client works is to enhance their brand/business values by providing our executional but breakthrough brand experience ideas, covering marketing strategy and media usage strategy including development of product placement contents, TV ads, promotions, event, and PR.
Our expertise also spans space design as well as design direction for consumer products and its package in order to fully realize our ideas.
We consider Japanese culture, nature, lifestyle, and tourism abound in its contents. We leverage these advantages into developing various mind-opening experiences in our independent business.
We are incubating some exiting business seeds and looking for potential business partners for those. Please feel free to contact us if you are interested in collaborating with us.
We believe that “planning” should be the service design for someone, in other words, thoughtful consideration for others.
Mind-opening planning will inspire people, gradually build chain of resonation among them, and develop new path in the society.
We are confident that great “planning” enriches someone’s life and enfolds our world with warmness.
We strive to deliver great communication through our “planning” and build the world with full of surprise and happiness.
Orange and Partners is a “planning” firm.
Born in 1964 in Amakusa City, Kumamoto Prefecture, he graduated from the Nihon University College of Art.
With planning at the core of his career, he has spearheaded numerous cross-genre projects spanning branding, regional revitalization, and product development. Guided by his philosophy of “increasing the total amount of happiness in society,” he founded the planning company ORANGE AND PARTNERS Co., Ltd. in 2006.
His major achievements include producing Kumamoto Prefecture’s hit PR mascot “Kumamon,” initiating the “Tokyo Smart Driver” campaign to reduce traffic accidents on the Metropolitan Expressway, and producing “RED U-35,” one of Japan’s largest culinary competitions for young chefs.
He is also deeply committed to preserving and innovating traditional culture. In addition to serving as the owner of the historic Japanese restaurant “Shimogamo Saryo,” he created and advocated for “Yudo” (The Way of Bathing), transforming the daily ritual of bathing into a cultural art form. Furthermore, he contributes to cultural outreach as a radio personality for Japan Post’s “SUNDAY’S POST” and as the general producer of the multicultural facility “MoN Takanawa.”
His extensive work on public projects includes producing “JAPAN NIGHT,” hosted by the Japanese government at the 2012 World Economic Forum, and serving as a Signature Project Producer for Expo 2025 Osaka, Kansai, Japan, where he led the “EARTH MART” theme project.
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2F SD22 Bldg, 1-11-10, Azabudai, Minato Ku, Tokyo
5-minute walk from Kamiyacho Station/H05 (Tokyo Metro Hibiya Line), Exit 1.
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